User blog:Juggernaut2019/Marketing suggestions for Pixonic

Introduction

Ah, War Robots. A once free-to-play, skill based game with great aesthetics and balanced gameplay. Even the more powerful bots and weapons were not difficult to acquire, and required skill to use.

Fast-forwards to late summer 2017, however, and things have gone disturbingly wrong. The once-noble company Pixonic has entirely changed their marketing techniques, and is earning wads of cash by manipulating loyal players and only promoting the most expensive and powerful new robots and weapons.

How and why did this become reality? What happened? How can we, the community that Pixonic now pays so little attention to, make change happen?

New Ideas (WIP)

Since it seems that the Dash bots and new Weapons are not going anywhere soon, and are Pixonic’s main cash grab, in order to make a change the community shall have to offer an expanded market. As of now, anything that gets Pix more cash should be paid attention to. And, as a gaming company, keep in mind that what Pixonic is selling to players does not exist in reality. All revenue goes to the company and the only expense is paying developers (for example, selling a model toy requires physical resources, and is sold for more than it is actually worth, but software has no real value, as it is only code).

Here are some ideas I’ve come up with.

War Robots + This is essentially an upgrade to War Robots. It costs a small amount of real money (5-10 US Dollars) but offers easier access to premium bots, weapons, and features that the original game did not possess. It is purchasable in-game and basically only upgrades your account while saving it.

- Premium upgrades This grants the player premium silver and Xp for the entirety of the game. This allows players to advance faster, and ensures that they won’t run out of silver.

- New Skins These new skins are only available in the “War Robots +” game. They are actually just the old designs of the robots, weapons, and game display. If you didn’t like the new “power rangers” weapons and robot designs, you can buy them